Gold subscription · SDE I · Jul 2020 — Jan 2022 · 1 min read
Led the Gold subscription feature, lifting user conversion by 25%.
- Higher conversion
- 25%
- Engineers led
- 3
The problem
The business wanted more users to convert to a paid membership.
What we did
- Led customer-facing development of the Gold subscription with React and REST APIs.
- Analysed patterns across the customer base to find improvements.
- Turned customer feedback into product and technical changes.
- Managed a team of 3 engineers.
Result
User conversion increased by 25%.
What I learned
- 01
Customer feedback is a technical input, not only a product one.
- 02
Leading three engineers taught me to make decisions visible, not just correct.
Stack
- React
- REST APIs
- Node.js
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